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Business Management

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Concentrations

Students in the Business Management major may complete a generalized program, or may elect one of four concentrations within the major, with specific focuses as described below.

Human Resource Management (HRM)

Students completing the major with a concentration in HRM will be able to discuss and evaluate various HRM functions such as:

  • Recruitment, retention, selection, training and development, compensation, the legal aspects of human resource management and performance management.

Management Information Systems (MIS)

Students completing the major with a concentration in MIS will be able to discuss and evaluate various MIS functions such as:

  • Software and hardware development and selection, effectively working with information technology projects, management of technology resources, a systems perspective for integrating the computer within information management systems and business knowledge, skills and analytical techniques.

Marketing (MKT)

Students completing the major with a concentration in MKT will be able to discuss and evaluate various MKT functions such as:

  • Knowledge, skills, and concepts necessary for effective performance in various functional areas of marketing (e.g., product development and marketing management), global marketing research and analytical skill development; marketing strategy issues across national and international boundaries; and the decision-making process used to generate market research information.

Hospitality Management (HPM)

Students completing the major with a concentration in HPM will be able to discuss and evaluate various HPM functions such as:

  • Legal issues, financial management and controls, knowledge, skills and concepts necessary for effective management in the hospitality industry including: financial management and controls, legal issues and contemporary management issues specific to the industry.