Union Institute and University

50th Anniversary Image, Branding & Logo Standards

University Logo

The logo for Union Institute & University is the most frequent visual representation and most prominent symbol of the university. To be used appropriately and consistently, it provides a visual expression of the university’s commitment to adult education as outlined in the mission and vision statement. The university’s logo is the basis for the entire visual identity of Union Institute & University and consists of three elements that can be used in conjunction or separately but only in accordance with the requirements below.

  • The university name: Union Institute & University. Note that the “&” is an official part of the university’s name and is not to be exchanged with the word “and” in any circumstance. When abbreviating the name, there are two official options: Union or UI&U. Other abbreviations or other names are not acceptable.
  • The university “flame” or “tulip” graphic
  • When possible, the university’s URL: www.myunion.edu

Logo Usage Guide

Download a complete list of the 50th year Anniversary logo usage guidelines
Guidelines 1

Guidelines 2

University Colors

Union Institute & University’s official colors are gold and green. Alternate shades and colors of the logo are not to be used on printed and Web materials.

Pantone values:

  • Gold: PMS 7406
  • Green: PMS 5545

Hex values:

  • Gold: #ffd100
  • Green: #327a3d

CMYK values:

  • Gold: 0 18 100 0
  • Green: 59 0 50 52

Logo Use and Appearance in Marketing Materials

In order to establish and maintain consistent branding, Union Institute & University’s official logo or name in approved font should be prominently identified on the front of all marketing materials. The logo will aid in identification, and should appear as originally proportioned. The logo should not be visually modified except for proportional sizing. In most programs, this can be achieved by grabbing the image box from the corners and holding down the shift key while expanding or contracting it. The logo will remain in proportion, rather than too drawn out or too squat. Do not rotate, alter the font, squeeze, or stretch the logo in any way. It should never be redrawn, re-typeset or recreated. If you have questions on how to do this, please contact:communications@myunion.edu.

In the rare instance where flexibility must be exercised, the variance must be evaluated and approved by the Communications staff. No unauthorized logo, seal, or graphic may be used to represent the university or any of its programs.

Approval of Logo Use

All documents bearing the university logo must be reviewed and receive approval from the Communications Department prior to final production, regardless of whether the materials are created in-house or externally.


As we make strides to increase our visibility and reach through our website, new efforts in enrollment, and more advertising, it is critical to maintain these standards to protect and promote the university’s brand. With your help, we can improve our presence and help drive our enrollment and affiliation with our mission and vision.


A variety of logos are available by contacting communications@myunion.edu.